​My approach as a business consultant is to look for the key items that can move the needle for a company and establish a strong foundation for years to come. 
email [email protected]

Krystal Covington: Guiding Startups to Success
Starting or scaling a business can be overwhelming, but with the right guidance, you can move forward with clarity and confidence. I’m Krystal Covington, a business consultant with a proven track record of helping startups and small businesses take their first steps—or their next big leap—toward sustainable growth.

I started my own 6-figure marketing agency from scratch, working with a dynamic roster of clients that spans public pharmaceutical brands, AI tech firms, SaaS products, Bitcoin mining companies, global speakers, consulting firms, and more. Through these experiences, I’ve learned the art of asking the right questions—ones that unlock clarity, build strategy, and ignite action.

Whether you’re defining your vision, navigating challenges, or crafting a go-to-market strategy, I can help. With expertise in managing both large-scale marketing campaigns and smaller targeted initiatives, I’ve consistently delivered results. My clients have gained top-tier media attention, achieved 6-figure revenue growth, and built the foundation to thrive in competitive industries.

Here’s how I can support you:
  • Strategic Direction: Together, we’ll create a roadmap tailored to your business goals.
  • Messaging & Positioning: I’ll help you craft compelling messaging that resonates with your audience and opens doors to media and partnerships.
  • Confidence & Clarity: My coaching ensures you feel empowered to take the right steps at the right time, whether you’re just starting out or scaling up.

My work has been featured in TEDx, Forbes, Lifetime, Entrepreneur, and other major outlets. As a Denver Business Journal 40 Under 40 honoree, I bring a unique blend of creativity, strategy, and real-world expertise to every client relationship.
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Ready to take the next step in your business journey? Let’s work together to make it happen.

Marketing Services

  • Executive branding
  • Content marketing
  • Public Relations
  • Digital advertising (online ads)
  • ​SEO (Search Engine Optimization)
  • Business Strategy

Marketing & PR Client Case Studies

SEO and advertising for accounting firm
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Increased traffic by 379% and achieved first page Google rankings for a local small business accounting firm in Terrell, TX in just three months using AI-based Google ads and off-page SEO link-building.
Website, funnel, and PR for real estate
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Achieved an op-ed in Newsweek featuring a Real Estate Broker in Boston that drove thousands of leads to his website within the first week. Our team also developed the website and lead generation quiz funnel.
Top-Tier media for AI tech founder
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Earned top-tier article in VentureBeat for the founder of a New York AI technology firm in addition to segments on TV networks such as ABC and podcast tech interviews.
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Branding Matters.

​Whether you're a business leader providing consultative services or an employee with C-Suite goals, the way you brand yourself online matters more than ever. I can help you develop your online persona or strengthen the one you've created to help you achieve your personal goals. I have helped dozens of executive leaders transition from online obscurity to becoming sought-after speakers, and media personalities.

Speaker: Communication & Influence

As a speaker, Krystal delivers engaging workshops and talks that inspire collaboration, critical thinking, and actionable innovation.

​Drawing on her expertise in marketing, global business, and AI-driven solutions, she equips audiences with the tools they need to navigate complex challenges and unlock new opportunities.

Whether discussing the entrepreneurial journey of building a business abroad, mastering international marketing, or harnessing the power of AI, Krystal blends practical strategies with interactive exercises to create impactful experiences.
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Krystal has presented workshops and panels for organizations such as The Women's Foundation of Colorado, Black Hills State University, Western Michigan University, LadyCoders, National Association for Professional Women (NAPW), Colorado Institute for Municipal Clerks, Colorado Veterinary Management Association, Denver Startup Week and Dish Network.

MORE ABOUT KRYSTAL

LINKING PEOPLE TO AFRICA

In early 2024, Covington's family of 4 relocated to Windhoek, Namibia to provide business consulting services and support Americans looking to invest in Africa or discover paths to relocation. Bennie and Krystal Covington help investors find viable projects to become co-owners and guide their strategic growth plans. These investments provide a vehicle to begin tapping into the incredible potential of Namibia. Their company, Shofar Business Consultants can assist with planning business leisure tours, business strategy, linking investors with viable projects, and assisting with visa applications.

SOCIAL ENTERPRISE FOUNDER

Krystal is the founder of Women of Denver, one of the largest privately held membership organizations in Denver, Colorado. Her program helped women increase their business acumen, sharpen leadership skills and connect with other high-achieving women. Thousands of women have attended the organization's events and members have achieved success including pay increases, promotions, and business revenue growth. Krystal led the organization for 9 years until passing the baton to another local leader.

Let's Start Working Together!