STOP PAYING FOR BAD PR RESULTS

Have you paid tens of thousands on PR that yielded no results? You’re certainly not the only one. I hear from people every month who reach out from one of my articles asking me why they keep wasting money on publicity efforts that don’t work.

The issue is that PR has changed, but the PR industry hasn’t.

It’s a simple problem. The public relations field was created out of a need to connect journalists with stories. In a time where news investigators literally waited by the phone or fax machine for information, our job was to make sure they got the story.

Today, fax machines are out, no one answers the phone, and social media gives the press all the news they need instantly; so how are storytellers finding stories to share? When I ask reporters where they find people to feature, the three sources are social media, search engines, and asking their network.
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If these folks aren’t finding you, there are steps you can take to get on their radar to be the one they call when they’re seeking out expert opinions on hot topics. 

CRAFT A NEWSWORTHY BRAND

• Develop a story angle that's newsworthy and attracts attention to your brand
• Build your visuals including photography and video showcasing your brand story and appeal
• Gather testimonials and build a community of raving fans who are anxious to tell others about your impact

BUILD YOUR PR FOOTPRINT

• Contribute content on relevant websites that attract your niche audience
• Increase your SEO to make sure you're searchable to journalists looking for your expertise
• Respond to reporter queries to get on their radar and earn opportunities to interview for stories they're currently writing
• Find opportunities to speak at niche conferences and events to build a network of people who know your expertise and have seen you in action

PRIORITIZE SELF PROMOTION

• Create a regular schedule for social sharing to promote your content, features you achieve, and achievements you earn

I'M WALKING THE TALK

Years ago, I started my own local brand to launch a women's organization that would fulfill my personal needs to connect with others. As a natural writer and storyteller I started creating content, and sharing my ideas about influence with my network at events. 

Organically, without me ever asking for opportunities, people started reaching out to feature me on small blogs and as a speaker to local niche groups to teach my concepts and to tell my story of going from introvert to power influencer. Within a year, I was a paid speaker who got offers from associations and universities who heard about me from my network. 

I've been in Forbes, The Wall Street Journal, Fast Company, on Lifetime TV, Fox, ABC, and in my local Denver Business Journal. A partial list of my features is available here, but the list got too big to remember to record every instance of coverage I got. The point is, I did all of the things I'm telling you to do and reaped massive rewards in the form of publicity from people who wanted to tell my story. Together, we can create this kind of momentum for your brand.

Reach out to get started

REVIEWS

​Krystal and her team are amazing! From the on-boarding as a new client to the tactical details and strategic goal setting, they exceeded my expectations. She knows how to translate a client's expertise and experience into communications that are appealing to a variety of audiences. And she knows which publications, podcasts, and influencers will be able to help you meet your professional and business goals. I am certain I will hire Krystal again and recommend her often to others looking for a communications expert.​

​Denise Liebetrau, Prosper Consulting

Krystal managed the PR for an expo I produced in Denver. Not only was she a consummate professional but also brought tangible value to the team with her social media and PR experience and expertise. Krystal is one of a kind and is definitely on a trajectory of incredible success. I count myself lucky to have had the opportunity to have her as part of our team and hope to get to work with her again!

Kiki Bandilla, CEO, National Self Reliance Project

"Working with Krystal has taken my business to another level!  Before her, I was trying (poorly) to do it all on my own, as most business owners do.  Her expertise, connections, and tenacity have made my work with Krystal one of the best investments I've made in my business.  It helped to establish a true brand for my business and get my expertise out there.  I know Krystal always has my best interests in mind, and I could not recommend her more highly."

​Chris Castillo, Millennial Career Expert, BeEmpoweredAchievers.com

I hired Krystal to help my company lead an influencer marketing program with a goal of acquiring 100 newsletter subscribers for a restaurant group in California. Krystal found the influencers for approval by the brand, led the discussions and negotiations, and helped coordinate an online giveaway. The program lasted about a week and in that time we received 190 subscribers using 3 influencers.

Sandra Lazar, Owner of EVO Marketing Strategies

"Krystal is a fundamental resource supporting the Auction.com communication team in creating internal messaging and employee engagement campaigns. Krystal is a true professional focused on providing the best solution for her clients. She is strategic in her approach but also detail-oriented in her executions. She is creative in developing content and strives to go the extra mile to ensure that her work is optimally positioned. It is a great pleasure to work with Krystal."

Michelle Chuang, VP of Strategic Marketing, Auction.com

PROGRAMS

Below are just some of our available programs. Reach out directly for a personalized proposal to achieve your goals within the budget you have to work with. Monthly programs require a 3-month minimum service period, so we can get you the best possible results.

Monthly Business development & pr strategy

Sit down (virtually) with an expert once per month for a two-hour business review session to discuss lead generation, PR efforts, and digital marketing. We'll provide a system of recommended actions that will boost your results and keep a steady flow of leads and business opportunities.

Starting at $1,200

monthly PODCAST PITCHING

Keep a steady flow of podcast opportunities to keep your lead flow going. Podcasts offer 15-60 minutes of dedicated time to share your story with a focused audience. We apply to 30+ shows that fit your niche and are likely to provide you with high-quality leads and a website link to boost your SEO ranking. Most clients reach 6,000-30,000 listeners each month.

Starting at $1,500

MONTHLY CONTENT STRATEGY AND DEVELOPMENT

Your content is the anchor of your business, teaching your audience who you are, showcasing your business as an authority, and helping to direct search engines to your website. We'll help you develop a content strategy and provide monthly blogs, video outlines, and social media posts that attract your ideal clients and provide SEO benefit to your website.

Starting at $1,500

Monthly influencer marketing

We'll provide monthly outreach and coordination of influencer marketing campaigns including sourcing influencers, negotiating compensation and requirements, managing contract execution, monitoring influencer execution, and reporting results. We can generally reach up to 6 influencers per month depending on your product, requirements and offer. Most clients reach audiences of 30,000 - 250,000 each month with influencer posts. Influencers require free product or payment outside of the agency fee.

Starting at $2,000

INDUSTRIES SERVED

• Business Consulting
• Marketing and Advertising
• Software as a Service (Saas)

• Technical (Agile) Consulting
• Ed-Tech
• Health and Wellness

• Career Coaching
• Retail Brands
• Multi-Family Apartment Housing

examples of our work

Podcast Pitching:
Mory Fontanez on Leadership Biz Cafe | Denise Liebetrau on Switch, Pivot or Quit | David A. Bishop Ph.D. on Center for Agile Leadership

Magazine Pitching:
Chris Castillo in Glamour Magazine | Wyzant featured in Parade | Mory Fontanez in Conscious Company Magazine | Natural Grocers in Forbes

Television Pitching:
National Self-Reliance Project on CBS | Natural Grocers on FOX 31 | Alicia Cuello on CBS  

Influencer Marketing:
Quilo featured by NachoAvgBlondies | Porta Via featured by AdventuresWithPollin | Wyzant featured by Dr. Cindy

Press Release Writing:
Wyzant (Technology) | Dr. Izi Stoll (Book Release)
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​Speaker Pitching:
​Dr. Izi Stoll on TEDx