How does pr drive revenue growth?

When people think of PR, they automatically imagine an article in Forbes that says how amazing they are. In reality, PR is extremely multifaceted and is an important piece of your overall marketing strategy. What does PR include?
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• Articles in magazines mentioning your brand
• Guest blogs you write and submit to niche industry publications
• Social media posts from influencers
• Podcasts featuring your story
• Newsletters mentioning your company
• Speaking engagements and webinars featuring company representatives
• Reviews from people you've worked with
• User generated content from games and contests you host with your audience

Our strategies integrate PR into traditional marketing tactics, to blend the best of both worlds to help you increase traffic to your website, set more meetings, and close more clients.

step 1 - CRAFT A NEWSWORTHY BRAND

• Develop a story angle that's newsworthy and attracts attention to your brand
• Build your visuals including photography and video showcasing your brand story and appeal
• Gather testimonials and build a community of raving fans who are anxious to tell others about your impact

step 2 - BUILD YOUR PR FOOTPRINT

• Contribute content on relevant websites that attract your niche audience
• Increase your SEO to make sure your clients can find you at the moment they're searching
• Become a frequent podcast guest on shows that attract your target audience
• Respond to reporter queries to get on their radar and earn opportunities to interview for stories they're currently writing
• Find opportunities to speak at niche conferences and events to build a network of people who know your expertise and have seen you in action

step 3 - PRIORITIZE PROMOTION

• Create a regular schedule for social sharing to promote your content, features you achieve, and achievements you earn
• Collaborate with social media influencers to reach new audiences
• Engage your following with contests and events
• Use digital ads to retarget your audience and ask for the sale

REVIEWS

​Krystal and her team are amazing! From the on-boarding as a new client to the tactical details and strategic goal setting, they exceeded my expectations. She knows how to translate a client's expertise and experience into communications that are appealing to a variety of audiences. And she knows which publications, podcasts, and influencers will be able to help you meet your professional and business goals. I am certain I will hire Krystal again and recommend her often to others looking for a communications expert.​

​Denise Liebetrau, Prosper Consulting

Krystal managed the PR for an expo I produced in Denver. Not only was she a consummate professional but also brought tangible value to the team with her social media and PR experience and expertise. Krystal is one of a kind and is definitely on a trajectory of incredible success. I count myself lucky to have had the opportunity to have her as part of our team and hope to get to work with her again!

Kiki Bandilla, CEO, National Self Reliance Project

"Working with Krystal has taken my business to another level!  Before her, I was trying (poorly) to do it all on my own, as most business owners do.  Her expertise, connections, and tenacity have made my work with Krystal one of the best investments I've made in my business.  It helped to establish a true brand for my business and get my expertise out there.  I know Krystal always has my best interests in mind, and I could not recommend her more highly."

​Chris Castillo, Millennial Career Expert, BeEmpoweredAchievers.com

I hired Krystal to help my company lead an influencer marketing program with a goal of acquiring 100 newsletter subscribers for a restaurant group in California. Krystal found the influencers for approval by the brand, led the discussions and negotiations, and helped coordinate an online giveaway. The program lasted about a week and in that time we received 190 subscribers using 3 influencers.

Sandra Lazar, Owner of EVO Marketing Strategies

"Krystal is a fundamental resource supporting the Auction.com communication team in creating internal messaging and employee engagement campaigns. Krystal is a true professional focused on providing the best solution for her clients. She is strategic in her approach but also detail-oriented in her executions. She is creative in developing content and strives to go the extra mile to ensure that her work is optimally positioned. It is a great pleasure to work with Krystal."

Michelle Chuang, VP of Strategic Marketing, Auction.com

Ideal candidates for PR

• Small Business Consultants
• Corporate Consultants
• Marketing Consultants
• Corporate Executives

• Speakers
• Tech Investors
• Tech Consultants
• Private Pay Doctors and Therapists

• Career Coaches
  
• Real Estate Agents
• Health Coaches
• Personal Trainers

Examples of our PR results

Podcast Pitching:
Mory Fontanez on Leadership Biz Cafe | Denise Liebetrau on Switch, Pivot or Quit 
David A. Bishop Ph.D. on Center for Agile Leadership | David Blatt on Smart Money Circle 
Wen Muenyi featured on The Sweaty Traveler | Makisha Boothe featured on Dear Diaspora

Magazine Pitching:
Chris Castillo in Glamour Magazine | Wyzant featured in Parade | Mory Fontanez in Conscious Company Magazine 
| Natural Grocers in Forbes | Denise Liebetrau featured in ColoradoBiz 
Makisha Boothe featured in Denver Business Journal

Blog Pitching:
Dr. David A. Bishop featured in G2 Learning Hub 

Television Pitching:
National Self-Reliance Project on CBS | Natural Grocers on FOX 31 | Alicia Cuello on CBS 
William Falcon, Grid.ai Featured on ABC | Ferzan Jaeger, Olive & Loom featured on CBS

News Pitching:
Grid.ai featured in VentureBeat | Datapath featured in MSN News | BidToTalk featured in Northern Nevada Business Weekly

Influencer Marketing:
Quilo featured by NachoAvgBlondies | Porta Via featured by AdventuresWithPollin
Wyzant featured by Dr. Cindy | The Happy Child App featured by Fabrizia Spinelli
Nano Hearing Aids featured by 2nd Act TV

Press Release Writing:
Wyzant (Technology) | Dr. Izi Stoll (Book Release)
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​Speaker Pitching:
​Dr. Izi Stoll on TEDx

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