The essential tool required for effectively running a business is marketing. Without marketing, there is sure to be a decline in sales and a reduced business projection, leading to a huge loss.
Marketing is continuously evolving from the traditional types, which involve advertising by word of mouth to forms that have proven to increase sales exponentially and double the traffic to online platforms and services.
There are several marketing forms, but the best and most effective form of marketing in contemporary times is known as Digital marketing.
What is Digital Marketing All About And How Does it Work?
Digital marketing is a form of marketing that uses online tools such as emails, blogs, the internet, and social media to promote services and products. Digital platforms that make digital marketing possible include desktop computers, laptops, phones, and other technological devices.
However, digital marketing is best handled by professional digital marketers. A digital marketer is a trained professional that possesses skills, which enable him or her to use digital platforms and tools to generate leads, boost traffic, increase sales, and promote products and services.
Types of digital marketing
This process involves using the internet to market and sell products. Web marketing is further divided into online and offline forms of web marketing; Online Marketing: The process of taking advantage of online services, web-based services, and the internet to increase awareness and spread more information about a company or business's goods, products, services, and brand to potential customers.
The methods used in online marketing includes emails, display advertising, Google Ads, Search Engine Optimization, Search Engine Marketing, affiliate marketing, pay-per-click advertising, content marketing, etc.
Offline Marketing: Offline marketing is a form of digital marketing that doesn't rely on electronic devices, and an internet connection is not necessary. Different forms of offline marketing include radio, television, and billboards. Although agencies focus more on online digital marketing forms, offline marketing is equally essential and yields tremendous results.
Differences between online and offline marketing are online marketing markets using the brand's content, while offline marketing strongly focuses on the product and sales method.
Social media marketing
This is a vital tool and has proved to boost traffic and improve sales by more than 90%. Social media networks and platforms have provided a more comfortable and more effective way to contact and influence potential customers, interact with them, engage and relate with them to promote desired business and brands in a customer-friendly environment.
The most popular social media platforms to market goods include Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.
Each type of social media platform is subject to specific content and type of business.
Digital marketing made simple.
Digital marketing is simply marketing using electronic devices, which means digital marketing has been in existence for more than a century. Some earlier and most popular digital marketing forms include billboards, television, radio, and other electronic devices. Digital marketing has numerous benefits, some of which include;
Allowing smaller businesses a wider reach.
Provides different tools for marketing that are specific for each company.
Saves costs compared to traditional ways of marketing.
It creates a level playing field for all companies and businesses.
The processes of digital marketing are known as digital marketing funnel. The digital marketing funnel is a linear chain and loop that marketing goes through digitally.
Awareness-Consideration or Interest-Prospect-Action-Loyalty Loop
An example of the digital marketing funnel in action is a customer's case; for example, Miss Mary, who sees an advert on Facebook and Instagram (The awareness stage). Miss Mary is interested in the product and starts to consider buying the product (Consideration or Interest). Miss Mary hopes to get the product (prospect). And eventually, she buys the product (The action or purchase stage). After that, the loyalty loop exists, and Miss Mary is a loyal customer and recommends the product to other people.
In Conclusion, The most effective way to attract customers from different channels is through online marketing. And hiring a digital marketing agency helps you select the marketing options right for your company amongst all available options. This helps you avoid confusion and get the best of your marketing investment. You get to kickstart your campaign quickly without going through the challenges of starting an in-house campaign team or learning digital marketing. The best part is you get to see your marketing campaigns go live just after a few weeks of strategizing. Contact Krystal Covington for the best business strategy and lead generation: 720-515-3078.