I've been "boots on the ground" with small companies, passing flyers, buying newspaper ads, working trade shows, hosting events, and finding any opportunity to get the word out for little money. I know what it means to bootstrap and I'm great at finding solutions that don't require a 6-figure PR budget to make a meaningful difference.
I've worked at large fortune 500 businesses, and I know what the top players are doing to stay in the forefront of their industry. I can use that knowledge to help your business thrive.
I'm an entrepreneur at heart, launching my career in 2004 by selling lace-front wigs on Ebay with my company, "Envy Lace Wigs." While the subsequent failure was painful, I learned why businesses fail and steps to prevent it.
I know the value of getting media attention because it's helped me build a successful, profitable, and sustainable business. If you take a peek at Women of Denver, you'll understand why hundreds of women have chosen to join. I've built a credible brand that makes it easy for people to feel comfortable investing their time and money to be part of.
In addition to a Master of Business Administration, I continue to educate myself on the latest trends in the industry. You'll find I'm always on top of my craft.
Local Television Pitching
Alicia Cuello, owner of Underlying Communications on KDVR, Fox News
Alicia Cuello is a national speaker and trainer with expertise in body language interpretation and coaching businesses on how to handle re-entry after an employee encounters a tragedy.
Originally from Houston herself, Alicia felt the call to share her expertise as people wondered how they could support their friends and colleagues after a tragedy such as Hurricane Harvey.
Alicia worked with Krystal to craft a pitch for television news and was selected for a segment on Good Day Colorado, a local Fox News morning show.
Worked with JMATEK/Quilo Home to increase blog and social media influencer mentions in advance of the summer season providing tracking links to measure effectiveness of campaigns.
This project achieved 25 mentions in about 3 months and a series of engaging lifestyle photos the company now has permission to redistribute, saving hundreds on potential photoshoot expenses.
"Krystal is a fundamental resource supporting the Auction.com communication team in creating internal messaging and employee engagement campaigns. Krystal is a true professional focused on providing the best solution for her clients. She is strategic in her approach but also detail-oriented in her executions. She is creative in developing content and strives to go the extra mile to ensure that her work is optimally positioned. It is a great pleasure to work with Krystal."