Tonight was networking night. You know -- the night many of us dread, but we do it because we must continue to meet new people otherwise our business life will get stagnant.
I can honestly say I made one solid quality connection, which is all the value I need out of a networking event. Making one quality connect is so much more important than meeting 20 people whose names I hardly remember. Real connections add value and become a permanent part of our lives. I think this one will be a a great asset, and possibly a future friend.
But the highlight of my evening was Matt, the amazing trainer who teaches classes on wordpress design. He hosts his class in the venue that I was there to network in. This caused a confusing situation for everyone because in the lobby were about 20 people who came to network and 20 people who came for a class with him.
I watched him collect his students amidst the chaos that was the event space we were housed in. It was a challenging task, but he quickly distinguished his students from the networking bunch and started leading them towards the training room.
On the way to the room, I stopped him (the curious bird I am) and proceeded to ask him about his class. Rather than toss me to the side, he stopped as if he had no place to go, aimed his feet directly at me, and proceeded to describe his class and tell me when the next session begins.
I was taken aback. Clearly I'm expecting him to rush through an explanation and direct me to a website, but he took the time to truly connect with me, make me feel welcome, and give me full details on how to contact him or find his course on his website. Then, he waited for me to dismiss him before he ran off to catch up with his class.
And to top off this lovely story, he was done with his class by the time I was done networking, so as I walked out of the building he stopped me, reminded me of how to find him, and again made me feel that he cared about my interest and wanted to hear from me again in the future (whether I buy or not).
What's the lesson in this? It didn't take him much time to give me a few moments of full attention, but it gained him a brand spokesperson who will like, share, and follow him to the moon. Even if I don't buy, I'll be a benefit to his network.
With just a few additional moments of your time, you can have deep connections with people by simply giving them your focus and making them feel like the most important person in your world, for only a moment.